"Compelling images are what help a client sell his product."
- Paul McCrorey

Rendering

To render something is to depict or interpret an image. We produce renderings at McCrorey Digital. However, we produce more than renderings. We strive to produce stunning photorealistic product imagery that communicates your value proposition to your client. We invest the time to get an understanding of your process, product and brand and how that relates to your client. We combine the substance of your product with an artistic flair. The goal is not to just make pretty pictures however. It goes deeper than that. The goal is to make your brand and product stand out. See some of our case studies.

The process is straight forward. We meet with you and look at your content. That content could be a CAD model or it could be a napkin sketch. We discuss your product or process and brand. We dig into the "Whys" behind this particular product. We want to understand why the product is so great and who really needs it. Then we take your content and build 3D models around it. In some cases we need to pull in additional 3D content to build context for your model. For example, one of our clients makes a coffee maker. Instead of a typical white room studio shot, we placed the model in a cafe environment to develop the context.

Photorealism is key for most of our images because it helps the client 'see' the product in real terms. It removes the need for imagination from the client and estabilishes credibility for your product. It speeds up your time to production because these images can be produced well before a part is ever made. That way you can spend time with the client obtaining feedback from the design. This feedback can be used to streamline the product design from an early stage when it is the most cost effective to make changes.

We can produce cut-aways and exploded parts images to show the inner workings of your product.