Being the marketing person for a complicated product is hard.

If your target customer doesn’t understand the benefits of your product and why they need it, sales will be slow📉, engagement will be low🔻 and customer loyalty will be difficult to sustain.

You know how tough it was for you to understand the product’s features and benefits from your own engineer.

I mean, it took months to build it after all. If it was tough for you to understand, it will be even tougher for your audience to understand, and tougher still for them to see exactly why they need your product.

This is how you can simplify it without losing the potency of its innovation.💪

You need to capture the solution in a way your audience can understand by crafting a narrative that succinctly communicates the features of the product using the voice of the customer.  You need to do a technical deep dive to really understand the benefits, but – most importantly – you must filter the content in their language.  Hopefully your product management team has the Voice of the Customer and you can tap in that.

✔The good news is we bridge the communication gaps between product management (voice of the customer), engineering (technical benefits) and marketing (engagement sauce) and we can get you there.  We’ve been doing this for the past 15 yrs.  Heck!  We’ve won awards for doing it.

You are responsible for getting this new innovative product communicated to the market and you know your product deserves to be seen and desired by your customers.

One way to make sure you get build the best content possible is to download our creative brief.  No obligation.

McCrorey Digital Creative Brief

🔐It has our secret sauce built over 15 years of doing product visualizations all baked in.  It will guide you through the information gathering stage to build the best possible storyboard for a product video.

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